Give a short, sweet answer to these questions in your headline in the form of a benefit.Īt the end of the day, people buy things to solve problems and to eradicate anxieties from their lives. What did they ask you? What were their concerns? Think back to a time when you had one of those prospects that asked you a hundred questions before becoming a customer. Reflect on all of the past clients you’ve had. The best way to do this is to know your target audience and what’s important to them very well. To accomplish this, you’ve got to give people a real reason to buy what you sell and become interested in your brand. If you’re on LinkedIn, you want people to complete a desired action, learn more about you and engage with you. Let’s cut right down to the main goal for a second. Raha Sepehrara does a wonderful job of having a quality and professional profile picture coupled with a clear and concise headline. ![]() Ask yourself, “On a platform of millions, why would someone stop and explore my profile?” Use your headline to make it clear what you do and who you do it for. If you leave people with questions, they’ll pass you by for another who answers them. Talk about them!įor example, instead of just saying "Consultant", say "Leadership Development Consultant Focused On Helping C-Level Executives Leverage Emotional Intelligence To Improve Culture & Profits." However, if you’ve done this by just including “coach”, “consultant” or “marketer”, you’ve left all your gold on the table.Ĭhances are, you serve a specific need, speak on a few unique topics or coach on a set of skill sets. Maybe you’ve even gone a bit further and taken a moment to update your headline to ‘be more descriptive’. If you think your headline is rigged up to win with just a job title and company, you’re mistaken. Be Specific And Don't Leave Readers Wondering However, do not keyword stuff, it’s tacky and makes it difficult for people to truly take in your messaging.ĭavid Brier is a great example of tastefully adding keywords in his headline that his audience would use to find him. This not only shows consistency with readers but also gives you a boost in terms of showing up in relevant searches. ![]() Focus on tastefully seasoning your headline with terms that your target audience and customers would use to find you.Īlso, include the keywords that are most valuable to you in your LinkedIn summary. This is why it’s worth your while to do some good old fashioned keyword research. What you include in your headline greatly influences how you’ll show up in search results. ![]() Yes, LinkedIn is a social media platform but it’s also a search engine. Optimize Your Headline With Relevant Keywords But, before that can happen we’ve got to dive into some actionable steps you can take to up your headline game! So, let's get this baby rockin'! □ 1. You want them to dance and sing your company name in the streets. You want people to know you, or you wouldn’t be on LinkedIn. Despite it’s brevity, your headline can mean the difference between people wanting to learn more about you and someone saying “next” and forgetting all about you. With attention spans at an all time low, it’s never been more important to get creative in terms of marketing yourself. To put it simply, your LinkedIn headline can be one of two things: It can be a strong magnet that showcases your awesomeness and irresistible value -or- it can be as boring as watching hair grow on a dog.
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